“If your content cannot command more attention than it takes to consume that content, then your content has no economic value.”
For now, I am going to use a few catch-all terms and try to be consistent. I am going to use the word “content” as a placeholder for music, movies, tv, articles… the work of content “creators”. I’ll use “creators” as shorthand for artists, writers, filmmakers, those who are the source of content. Finally I am going to talk about “consumers” of the content, as a general term rather than more specific words like customers, readers etc. I am also going to try to avoid terms from economics, like marginal utility and the like, because the purpose of this series of posts isn’t to be an essay on economics, it’s trying to establish in a practical sense where the industry is going - and more importantly, because I am not an economist.
